She actively lobbied Congress for the passage of the Highway Beautification Act, which limited the sprawl of billboards and litter along the nation’s highways. Kennedy’s assassination and Johnson’s swearing in as president, Claudia “Lady Bird” Johnson took up advocacy for environmental issues. The tour was widely watched and had broad bipartisan appeal.įollowing John F. By harnessing the relatively new medium of television, the first lady was able to extend the hospitality of the White House to Americans who would never visit it in person, room by majestic room. The next great evolution of the role of first lady came with Jacqueline Kennedy, who in 1962 gave Americans a televised tour of the White House following the restoration and renovation she had overseen. She held press conferences, traveled on speaking tours, wrote a daily newspaper column from the White House, and gave a keynote speech at the presidential convention nominating President Franklin Roosevelt for his third term. The modern understanding of the role of first lady arguably originates with Eleanor Roosevelt. Over the preceding decades, the atmosphere for political spouses had changed rapidly, with subdued political roles by former first ladies giving way to a new era of savvy, influential spouses. As Joe planned his first try for the Oval Office, it meant a great deal more would be demanded of Jill. On June 9, 1987, Joe Biden formally announced his bid to become the Democratic nominee for president of the United States.
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